A fantastic project about bras is making its way across the internet. “What’s Your Nude?” is the collective challenge to bra manufactures everywhere into taking a closer look at what the color “nude” really means.
What do you think about nude bras? This is a question I’ve been asking in my interviews with women–and men!–about bras. If you’d like to get involved with the “Let’s Talk About Bras” project, please send me an email and I’ll keep you updated with information on the documentary, the website, and the art projects: firstname.lastname@example.org
If you search Twitter for the hashtag #whatsyournude, you’ll get some interesting responses. Similar to the issue of crayon and band-aid “flesh” colors, What’s Your Nude? is sparking conversation between all types of people. From people who have never thought of the psychological ramifications of accepting a single “normalized” nude color, to those who have always had the nude bra issue at the back of their minds, What’s Your Nude? seems to be hitting everyone’s nerves except for the target: bra manufacturers and retailers.
To help these bra giants shed their ignorance, What’s Your Nude? is launching a brown bra scavenger hunt. Check out the video above, as well as the Facebook page and Twitter for more information. There’s also a great interview by CBS that you can watch here.